KUMO / COMMERCIAL CODE
A culture of commercial clarity.
01 / THE WAY WORK IS SCOPED
Good work needs more than good ideas. It needs clear responsibilities, realistic resources and shared expectations.
Every production has a budget, a deadline and constraints. We believe these should inform the work from the beginning, not become problems discovered along the way.
Whether you’re working directly with Yohan Forbes or commissioning wider production through Kumo London, these principles guide how the work is structured. The provider and responsibilities are agreed for each commission.
From one social edit or filming session to connected film collections and wider productions, the scale may change. The principles remain the same.
02 / HOW WE APPROACH THE WORK
Visibility → Structure → Delivery → Continuity
01 / Visibility
Understand the purpose before recommending the production.
We begin with what you need to communicate, who it is for, what material already exists and when the work is needed. A working budget range, where available, helps us recommend an appropriate approach.
You don’t need a complete production brief. A short, honest outline is enough to begin.
02 / Structure
Build the production around its purpose.
That might mean editing existing footage, lightweight filming, a connected collection or a wider production team.
Equipment, crew and workflow follow the creative intention, agreed outputs and available resources, not the other way around.
03 / Delivery
Agree the work, then deliver against that agreement.
We establish the outputs, responsibilities, timing, review allowance and handover requirements before work begins.
Clear communication, consolidated feedback and appropriate technical checks support the agreed creative finish.
04 / Continuity
Consider what the work may need to do next.
Additional versions, organised media handover, project files and future reuse may be valuable. Where needed, these are discussed and scoped explicitly.
Finished-file delivery, review access and longer-term retention are different responsibilities. One does not automatically include the others.
03 / OUR COMMERCIAL PRINCIPLES
We establish what is included, who is responsible and how the work will be reviewed and delivered.
Creative projects sometimes change. When they do, we agree the implications for time, resources and cost before proceeding with additional work.
Not every project needs the same equipment, crew or level of finishing.
A lean social production and a fully designed film serve different needs. Neither is automatically the better choice.
We explain the relevant trade-offs so the production model fits the objective and budget.
Accountability works best when responsibilities and decision-making are aligned.
Where a client, agency or production partner retains the wider brief and approvals, we define our contribution within that structure. Where Kumo takes responsibility for a wider production, that responsibility is agreed explicitly.
Planning, editorial judgement, story development and technical problem-solving are part of professional production.
Sometimes the most valuable contribution is finding a simpler, more effective way to make something, not making the production bigger.
That expertise is part of the work.
Clients need value. Creative teams need appropriate resources. Suppliers and production partners need viable working arrangements.
Realistic scope and commercially sustainable production help make room for all three.
We ask for enough context to recommend a realistic approach, not every financial detail or every creative decision upfront.
The intention is to make working together easier: a suitable starting point, clear responsibilities and an agreed next step.
04 / TWO CODES. ONE APPROACH.
The Collaborative Code describes how we work with people: respect, authorship, contribution, trust and mutual growth.
The Commercial Code describes how we structure the work: clear scope, visible constraints, appropriate responsibility, agreed standards and sustainable economics.
One protects the culture of the work. The other protects the conditions that allow it to continue.
The work sits on top of both.
05 / DISCUSS YOUR PROJECT
Tell us what you need to communicate, what material you have and when you need it. Include a working budget range if you have one.
We’ll help identify a suitable route and the next step.
This Code describes our working principles. Individual commissions are governed by their agreed scope, proposal and applicable terms and conditions.
Start a project enquiry →